Episode Summary

Broadcasting on 60 AM/FM stations nationwide, School for Startups Radio hits hard in this episode featuring Bryce North, founder of Don’t Be A Little Pitch, and a re-released greatest hits interview with Sean Covey, author of The 7 Habits of Highly Effective Teens.

Host Jim Beach doesn’t believe in fluff. No passion, no risk, no creativity required, just smart execution. And Bryce? He brings that same energy. With a company name that instantly turns heads, Bryce dives into the real engine behind scaling: attention, trust, and unapologetic storytelling.

From launching a product on Kickstarter with just a napkin sketch to raking in nearly $1M in 30 days and scaling to 40+ countries, Bryce lives what he preaches. He dishes on his wild ride through PR, venture capital, and turning raw transparency into ROI. He also unveils a new media authority score he calls a next-gen "Clout Score" for founders, because in 2025, if Google can’t find you, no one can trust you.

Sean Covey brings the balance with enduring wisdom. As the steward of his father Stephen Covey’s legendary 7 Habits, Sean adds modern insights for today’s leaders. It’s legacy meets bold disruption.

Tips & Advice

1. Start with the Personal Brand
   Bryce says it flat: Your company doesn’t have credibility yet—you do. People invest in people, not logos.
2. Post to Look Alive, Not Go Viral
   Bryce breaks down the LinkedIn myth: You're not posting to go viral. You're posting so when you DM someone, they Google you and say, "Okay, this person’s legit."
3. If You Can’t Promote Yourself, Why Should I Trust You With My Brand?
   If you can't get exposure for yourself, don't expect people to trust you with their PR.
4. Sell First, Build Second
   Bryce landed contracts before he had a service. Why? Because people buy better versions of themselves—and good sales unlock the how.
5. Don’t Just Get Seen—Get Syndicated
   Bryce’s secret sauce? Syndication > Single Hits. Tier 2 and Tier 3 media stack up and Google notices.
6. Quantify Your Influence
   With his new PR tool, Bryce tracks online reputation and authority on a weighted score: are you polarizing, active, trusted, featured, and Googled? That’s your new media currency.

Episode Highlights

• The Birth of Don't Be A Little Pitch
  A polarizing brand name that worked. Bryce explains why safe is silent and why audacity attracts attention.
• $1M in 30 Days with a Napkin Sketch
  Kickstarter, hustle, and noise. Bryce explains the art of getting noticed before the product even exists.
• Dragon’s Den: The TV Truth
  Bryce dishes on the difference between TV drama and startup reality.
• Bootstrapped, Not Backed
  Bryce built his PR empire from scratch. No outside capital, just raw sales instinct and problem-solving muscle.
• Building the "New Clout Score"
  A gamified reputation engine that scans everything from Reddit threads to Google panels to rank your brand authority.
• Why Canada Needs to Partner, Not Compete
  On raising capital: Canada has cash, but the U.S. has velocity. Bryce breaks down where and how to raise depending on your stage.
• Sean Covey on the 7 Habits Legacy
  With over 40M copies sold worldwide, The 7 Habits of Highly Effective People now gets a 30th-anniversary update. Sean adds his insights chapter-by-chapter without touching his father's original words.

Final Thoughts

This episode is a mic drop for founders who are done playing small. Bryce brings the strategy, the scars, and the swagger. Sean brings the timeless structure. And Jim Beach keeps it all grounded with one rule: execution over everything.

So here’s your wake-up call: Your story isn’t too messy. It’s just too honest for the safe crowd.But honesty builds trust. And trust builds empires.

Top Quotes

• Bryce North: "If you can’t promote yourself, then why do I think you can promote me?"
• Bryce North: "People are attracted to other people’s rough edges."
• Bryce North: "We’re in the game of trust generation, not lead generation."

🎧 Listen to the full episode now
🔗 Connect with Bryce at Don’t Be A Little Pitch
🔗 Follow Sean Covey and the 7 Habits Legacy