The Problem

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IoT83 was sitting on a tech goldmine. A rugged, scalable, edge-to-cloud platform built for industrial transformation. But no one knew their name. Competitors with half the horsepower were getting all the headlines. IoT83 was buried behind technical jargon and a website that only engineers could understand.

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They weren’t chasing vanity coverage. They needed to get in front of specific clients in specific industries. They knew where those clients were reading, researching, and making decisions. They just weren’t showing up there. It wasn’t a visibility issue. It was a sales barrier.

The Plan

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Don’t Be A Little Pitch came in to change the game. We built a campaign that landed them exactly where their target clients already hung out. That meant vertical-specific trades, industry podcasts, and business media that carried real weight in buying conversations.

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We positioned IoT83 as the platform that transforms industrial complexity into competitive advantage. Everything we created, from pitch angles to press kits, had one goal. Get them in front of the right people and give them the leverage to turn attention into action.

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Our strategy was simple:

• Build enough credibility that buyers came knocking
• Place them where buyers already look for insights
• Use earned media as a conversation starter for partnerships, sales, and enterprise traction
  

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We secured features in outlets like Machine Design, IIoT World, Design News, RFID Journal, and Authority Magazine. We placed them on the podcasts that decision-makers listen to on the shop floor, in boardrooms, and in between flights to trade shows.

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This wasn’t random PR. This was tactical positioning.

The Results

• 26+ features in industry-trusted outlets that reached their exact audience
  
• Top podcast appearances that turned cold leads into warm intros
  
• Became a trusted media source on industrial trends and IIoT insights
  
• Enterprise clients started reaching out after reading coverage
  
• Press became the door-opener for booked calls, deal flow, and new verticals
  

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IoT83 went from a large small business to a serious contender in enterprise conversations. Reporters reached out for commentary. Buyers mentioned articles on sales calls. Credibility turned into contracts.

The Headlines

• “The Platform That’s Quietly Powering the Future of Smart Manufacturing” —-Machine Design
  
• “From Complexity to Clarity: How IoT83 is Simplifying Industrial Transformation” - IIoT World
  
• “Why Data-Centric IIoT Is the Future, and How IoT83 Got There First” - RFID Journal
  
  

The Mic Drop

They didn’t want to be famous. They wanted to be found by the right clients.

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Now they’re both. That’s the DBALP difference.