Before Don’t Be A Little Pitch

Amber Duncan isn’t your average founder. She’s a former mortgage broker, bankruptcy survivor, and mom of five who rebuilt her life and her credit into a financial freedom empire.

She had already helped Americans settle millions in credit card debt. But her bold, rebellious, shame-free approach? It wasn’t being seen nearly as much as it should have been.

She wanted to scale Clarity Calls (free 15-minute consultations that flip the sales script), but lacked consistent press traction, podcast features, and the kind of credibility that gets women founders taken seriously in a male-dominated space.. And most importantly, she wanted to tell her story without being lumped in with shame-peddlers like Dave Ramsey.

So, she called in the PR fixers. And we got to work.

The PR Glow-Up

The Strategy

We didn’t just pitch finance. We pitched fire, femininity, and fierce leadership.

Amber’s backstory, “I filed bankruptcy, a lawyer said I’d be back, and I made damn sure I wasn’t”, became the emotional hook. Her “Clarity Call” reversal model (clients convince her why they deserve help) became the innovation. Her no-BS stance on financial infidelity, money shame, and reclaiming control? That was the viral angle.

We knew we couldn’t play safe. So we went bold.

What We Did

We tapped into Amber’s natural edge, bold voice, and receipts (literal ones, including settlement letters and testimonials) to create a press plan that positioned her as the industry disruptor banks hope you never meet.

And we built it all with a female founder lens. Amber’s not just helping people get out of debt; she’s giving women permission to speak openly about money, make bold moves, and reject shame as a business model.

We ran with two punchy campaigns:

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Campaign 1: Awareness, Authority & Relationship Realness

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These first angles helped lay the foundation of Amber’s movement and earned early coverage traction.

• From Credit Crisis to Comeback‍

Amber’s no-fluff rise from bankruptcy to boss, revealing how consumers can erase thousands in credit card debt using the very rules banks hope they never learn.

• Financial Infidelity is the New Cheating‍

We made money secrets go viral. Amber’s take? If you're hiding $10K in debt, it’s more damaging than texting your ex, and she won’t help you until you tell your spouse. Real stories. Real impact.

Campaign 2: Edgy Education Meets Consumer Rebellion

This follow-up campaign deepened the narrative, pushed boundaries, and packed the most shareable subject lines in our arsenal.

• Ostrich Syndrome Is Costing You More Than Your Debt‍

A sharp callout to the financially avoidant. We reframed denial as the real danger. “Denial Isn’t a Budget Strategy” became a top-performing subject line. Amber’s Clarity Call was positioned as a safe space to finally face your finances, no spreadsheets or shame.

• Financial Abuse in Disguise: When Credit Card Companies Gaslight You‍

We dragged the debt industry with legal heat and emotional fire. This angle spotlighted the $15,000 FDCPA violation that few consumers know about, and how Amber empowers people to legally fight back. Elle Woods energy meets consumer justice. 

We didn’t just pitch “debt advice.” We created a movement that made people feel seen, shook up financial taboos, and positioned Amber as the fearless founder flipping the script on shame.

THE RESULTS

• Not one, but TWO features in Business Insider (42.8M monthly visitors), syndicated to Yahoo (408M) and AOL (34M), as well as coverage in Economic Insider, Authority Magazine, Market Daily, and CEO Weekly, to name just a few.
• 6 guest articles, 2 podcast interviews, multiple roundups in development
• Coverage banked in <30 days from launch
• Turned 15-minute Clarity Calls into revenue boosters, on track to 10X clarity calls booked via organic media mentions.

THE TAKEAWAY

Amber didn’t just want press. She wanted power.

She didn’t come to play nice. She came to claim her space as a disruptor, scale a movement built on truth, and show up on stages and in rooms where women are often overlooked, then dominate them. 

Today, she’s building a national debt advisor network, speaking at industry events, and using her story to flip entire industries on their heads.

For any woman wondering if it’s possible to turn her lowest moment into her legacy, Amber’s story is your proof.

Ready to make your mission un-ignorable?

We help bold women make headlines.