How Scribble Made Kids’ Art the Hottest Thing in Parenting Press
How a startup turned messy macaroni masterpieces into a media moment.
Before Don’t Be A Little Pitch
Scribble had the genius idea every parent secretly needs, turn your kid’s endless art pile into gorgeous, guilt-free keepsake books.
Problem was, they were living in the “cool startup your friend told you about” phase. They had a killer product, but barely any mainstream awareness.
They wanted:
- National coverage in parenting, lifestyle, and gift outlets
- Angles that sparked parent pride (and a little FOMO)
- Press that positioned them as the solution to clutter, guilt, and mom/dad overwhelm
We knew exactly how to make parents (and editors) salivate.
The PR Glow-Up
The Strategy
We didn’t just pitch “photo books.” We pitched the magic trick every parent wishes they knew sooner.
Our emotional hook: “Stop drowning in glitter and glue. Start showing off their genius.”
We married that with gifting angles (holidays, Mother’s Day, teacher gifts), organization hacks, and sustainable parenting narratives that editors couldn’t resist.
What We Did
Campaign 1: Relatable Chaos Meets Simple Solution
We spotlighted the “mountain of macaroni art” problem every parent knows too well , then dropped Scribble as the hero.
- Shutterbug featured them in Solution for Your Kiddo's Ever-Growing Collection of School Art Creations + Halloween Tips (84.8K, DA 66)
- Emmaline Bride covered them in How to Save Your Kids’ Artwork Digitally (+ Recycle It Without Guilt) (81K, DA 55)
Campaign 2: The Gift That Keeps Giving
We positioned Scribble as the it gift for sentimental parents and proud grandparents , turning “random drawings” into coffee table stunners.
- The Toy Insider featured Scribble Magically Transforms Kids' Artwork into Books (74.4K, DA 60)
- Mom Blog Society ran Capture the Vibrant Colors of Childhood
27
Total coverages
23.1M
Audience reach
138K
Lifetime views
50
Domain authority
The Results
- 27 pieces of coverage across online, blog, and social platforms
- 23.1M total audience reach
- 138K estimated lifetime views of coverage
- 541 total engagements , likes, shares, comments boosting brand visibility
- 50 avg. Domain Authority across outlets
The Takeaway
Scribble went from “cute idea” to can’t-miss parenting hack. They landed in the exact spaces parents trust for advice, earned viral-worthy social shares, and turned press into a powerful referral engine.
Now, they’re not just saving fridge space , they’re owning the conversation about how to preserve childhood magic without drowning in it.
When your product solves a universal pain point and makes people cry happy tears? You don’t just get press. You get a movement.
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Toronto, CA
New York, US
team@dontbealittlepitch.com
