The Problem

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Clicks Talent already owned the social side. They were one of the first TikTok agencies on the scene, with a network of over 5,000 creators across 65 countries. They had scale, global presence, and viral reach. But what they didn’t have was authority in the eyes of the enterprise.

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They weren’t just after more influencer campaigns. They were after bigger partnerships, high-retainer clients, and conversations with decision-makers at companies who actually had budget. The problem? No one was telling their story in the places that mattered. Their audience knew them. But the industry didn’t.

The Plan

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Clicks Talent didn’t need just another press hit. They needed to control the narrative.

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We crafted a media strategy that went after more than views. We went after validation.

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That meant targeting the publications their future clients already trusted, the ones in their inbox, in investor decks, and on LinkedIn feeds.

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We focused on two things:

1. Building AB Lieberman’s presence as a founder and authority in the influencer economy
   
2. Positioning Clicks Talent as the infrastructure behind some of the biggest brand activations on TikTok and beyond
   
   

Our approach hit both ends of the funnel. We pitched high-level industry magazines, trade publications, and niche verticals for reach and relevance. Then we layered in strategic podcast placements, long-form interviews, and tactical authority builders to move them from “social agency” to “scalable solution.”

The Results

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Clicks Talent landed coverage where it counts:

• Top business outlets like Digital Journal, Success.com, USA Today, and Business Insider and YA Platforms
• Marketing trades like Ad Age, Influencer Daily, Advertising Interviews, and Marketing Sherpa Podcast
• Startup and founder-focused press like CEO Weekly, Under30CEO, ValiantCEO, Authority Magazine, and HuffMag
• Entertainment crossovers with LA Mag, LA Entertainment Weekly, and Rolling Stone
• Direct credibility with custom pitches landing them in Pulse 2.0, Startup to Follow, and Small Business Currents
  

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More importantly:

• New client conversations started flowing in from brands who found them in the press
• AB became a quoted source in the influencer and creator economy space
• They started closing larger retainers and enterprise partnerships backed by media validation
• Their outbound outreach got easier, they no longer had to explain what made them different. The articles did it for them.

The Headlines

• “Inside the Agency Helping Creators Build Real Careers”, Influencer Daily
• “How Clicks Talent Became the Backbone of Brand Campaigns on TikTok”,  Success.com
• “Why Enterprise Brands Are Turning to Niche Influencer Networks”, Ad Age

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The Mic Drop

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Clicks Talent already knew how to make creators go viral.

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Now their brand has the credibility to go enterprise. That’s the DBALP effect.