What was the goal?

In 2023, the innovative tech and lifestyle accessory e-commerce brand Carved was looking to increase their brand awareness and drive more revenue.

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The objective was to generate national media coverage of their unique phone cases, wallets, and other lifestyle products. Within a few months, they were able to secure placements in CNET, The Verge, Laptop Mag, IGN, 9to5Mac, Yahoo News, in addition to being reviewed and featured by many other large online media outlets and blogs.

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The interest from outlets like 9to5Mac had the writers travel down to see Carved in action, doing an exclusive on their unique phone case production process. Leaving impressed and with their own personalized gift. 

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So how did this phone case business receive national press coverage for their e-commerce products.

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The answer: Don’t Be A Little Pitch!

Summing up the business

Carved makes unique, one-of-a-kind, handcrafted wooden and epoxy resin phone cases, bracelets, wallets, Qi wireless chargers, and accessories. Their products are made from real and natural materials that not only provide a stunning look but one that raises the question whenever someone rocks their product, “Wow, where did you get that?”

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You have to see it to believe it. These wood and resin accessories are inspired by the gorgeous landscapes of our planet, as seen from above. The mesmerizing swirls of resin and wood grain create captivating art. They are rare pieces of art that you don’t want to miss out on. Each product is unique, making it an exclusive masterpiece that can never be duplicated.

Solution:

Don’t Be A Little Pitch’s system is simple. It crawls and indexes thousands of news sources in real time, analyzes the content and determines the editors most likely to respond to your pitch. Each variable of the journalist’s profile - such as their name, publication and recent articles they’ve written - gets captured and added to the outreach emails in their unique CRM. The result? Every editor feels like they are receiving a personally written email custom-tailored to their interests. Editors are much more likely to respond due to the personalization and Don’t Be A Little Pitch’s CRM enables this process to be done at high volume, ensuring maximum yield.

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When John from Carved spoke with us they had already generated some online buzz. As a product in an extremely competitive market, they were looking for expert help securing media coverage so they could expand their brand awareness and focus on other aspects of their quickly growing business.

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Here was our solution:

• We develop a media outreach campaign that would offer a sample product to targeted media outlets and influencers for review or consideration for placement.
• The objective was to attract the attention of top-tier national media outlets as well as online bloggers who have influence with Carved’s target audience.
• We launched a targeting strategy that included high-impact online outlets with strong backlink potential to increase awareness, online presence, and domain ratings.
• Tech blogs, gift guides, review sites, fashion and accessories, and lifestyle outlets were the main focus of attention. 
• After curating these media lists, our team went to work to craft timely and targeted pitches to tell the story of the product and company in a way that would uniquely resonate with each target audience.
• Every pitch was written in the voice of Carved’s CEO John and was personalized to each editor’s interests.

Results:

Carved’s trajectory since signing up with Don’t Be A Little Pitch has been nothing short of staggering. In just a short period, the company’s products have been featured in Android Central (5M monthly visitors), CNET (28M monthly visitors), Forbes (76M), The Verge (20M), and many more. 

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Here are some of the highlights of their results:

• The traffic generated from Carved increased 23% monthly due to the attention they received.
• 3678 editors, journalists and television producers were contacted since the initial campaign launch on April 15, 2023, using a three-step follow-up sequence.
• 3000 editors, journalists and television producers have opened an email (78.32% open rate) and 470 have responded (15.67% reply rate).
• To date, Don’t Be A Little Pitch has generated 150 positive leads (9.7% positive lead rate) and over 88 pieces of coverage.
• Highlights include placement with Forbes, CNET, 9to5Mac, Yahoo News, Android Authority, Android Central, 9to5Google, The Verge, in addition to being reviewed and featured by many other online media outlets and blogs.