Episode Summary‍

In this raw and revealing episode of My Most Authentic Life, Bryce North, founder of "Don’t Be a Little Pitch," strips back the polish and dives deep into what really builds trust as a founder: vulnerability. Bryce recounts his rock-bottom moments: getting scammed, losing his team, his relationship, and even his bike in one brutal day—and how that experience unlocked the power of storytelling not as a marketing tactic, but as a leadership strategy.

He doesn’t just talk theory—he’s lived it. From that painful pivot came the realization that people don’t relate to superheroes; they trust the humans who’ve been through hell and decided to build anyway. The conversation explores the shift from traditional, hype-based PR to what Bryce calls “trust generation,” and why sharing your rough edges is the real flex.

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Tips & Advice

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1. Lead With the Mess, Not the Medal

Founders often feel pressure to appear polished, but Bryce makes it clear: your raw, unfiltered moments are what actually connect. That breakdown you’re scared to share? It could be the most powerful brand asset you’ve got. People trust what feels real—and your most honest stories create the deepest impact.

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2. Don’t Sell the Product, Sell the Possibility

“People buy better versions of themselves,” Bryce says. And he’s right. Your offer isn’t just a product—it’s a transformation. Speak directly to the future your audience wants to experience. Make them see themselves in your story. That’s when they’ll buy in, not just buy.

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3. One Good Story Beats Ten Generic Features

Coverage isn’t leverage unless it moves people. Founders often chase visibility for vanity, but Bryce challenges you to focus on resonance instead. One meaningful, authentic story placed where your audience actually hangs out will do more for your brand than a dozen forgettable features.

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4. Stop Talking Like a Superhero

No one relates to perfect. People connect with the grind, the doubt, the tiny wins along the way. So drop the “we’re changing the world” pitch and talk about what really happened—especially the parts that were hard. That’s how you turn followers into believers.

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5. PR Isn’t About Getting Seen—It’s About Getting Trusted

Media hits without message clarity are just noise. Bryce pushes founders to reframe PR as “trust generation.” When you build authority through storytelling, speaking, and shared transformation, you create momentum that doesn’t need constant chasing—it starts coming to you.

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Episode Highlights

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A Brutal Breakdown That Sparked the Breakthrough

Bryce shares the devastating day he lost everything: his startup’s funding opportunity, his team, his partner—and his bike. All within four hours. It wasn’t just a rock-bottom moment. It was the start of something that would reshape how he saw storytelling, vulnerability, and growth.

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Speaking From the Scar, Not the Stage

After opening up about that moment on stage, Bryce noticed something strange: people didn’t pity him—they trusted him. Business opportunities poured in. That’s when he realized vulnerability wasn’t weakness—it was leverage.

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The Two Laws That Define Brand Trust

Bryce’s framework is simple and sharp. First, people are drawn to realness—to “rough edges.” Second, people buy transformation—they want to see themselves in your before-and-after. Nail those two, and you build gravity, not just noise.

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Why Most PR Fails (And How to Fix It)

Traditional PR chases features and headlines. But Bryce breaks down why those campaigns usually flop—they lack story, soul, and strategy. His Media Mastery Framework flips the game: focus on the founder voice, then build authority through consistent, relevant narrative arcs.

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Founders Aren’t Boring. They’re Just Misunderstood.

Most startup stories fall flat not because they’re bad—but because they’re told poorly. Bryce believes every founder has a story worth sharing. The challenge? Learning how to collect, shape, and tell it in a way that sparks connection and moves people to act.

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Content That Converts Starts With Care

At the end of the day, what your audience really wants is to know that you give a damn. Bryce’s reminder: “Clients just want you to care as much about their business as they do.” That simple shift—leading with genuine investment—turns trust into traction.

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Final Thoughts

If you’re a founder who feels stuck—burnt out, overlooked, or tired of trying to play a game that rewards polish over purpose—this episode is your permission slip to show up real. Bryce doesn’t just talk about storytelling. He lives it. And the message is clear:

You don’t build trust by being impressive. You build it by being impossible to ignore—because you told the truth.

So ask yourself:
What story are you not telling because you think it’s too messy?

It might be the one that finally gets you seen.

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Top Quotes

[00:06:00] Bryce North: "People are attracted to other people's rough edges."
Bryce explains how vulnerability creates connection, and why authenticity is the real key to influence.

[00:06:00] Bryce North: "We’re not bad storytellers; we’re bad story collectors."
A powerful insight on how founders already have the content—they just need to learn how to shape and share it.

[00:13:00] Bryce North: "We’re in the game of trust generation, not lead generation."
Bryce reframes what PR is really about, emphasizing long-term authority over short-term clicks.

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Watch the full episode here.

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