Episode Summary

In this high-voltage episode of Business Owners Tell All: What It Takes, host Jamie Seeker chops it up with Bryce North, founder and CEO of Don’t Be A Little Pitch. This isn’t just a chat... it’s a blueprint for founders who want to be loud, credible, and unforgettable.

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Broadcasting from Manila with global reach, Bryce breaks down how he turned scrappy startups into media magnets. Think $600K raised through crowdfunding, 40+ countries scaled, and deals inked on Dragons' Den. It all comes down to one superpower: storytelling that slaps.

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If you’re tired of being overlooked and underestimated, this episode shows you how to flip the script... and finally get seen.

Tips & Advice

Here’s what Bryce dropped for founders who want media coverage without million-dollar budgets:

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1. Storytelling Is a Strategy, Not an Accessory - You don’t need fluff. You need focus. Every story you tell should reinforce your core message... or don’t bother telling it.
2. If It Doesn’t Hit, It Doesn’t Stick - Bryce’s rule: If your brand doesn’t cause a reaction, it’s invisible. Bold brands aren’t risky... they’re required.
3. Media Doesn’t Care About Your Product - They care about why it matters. If you can’t say what you do in a tweet, don’t pitch it.
4. PR on a Budget Isn’t Dead - Personalized pitches, sharp timing, relevance. That’s the winning trifecta. No agency needed.
5. Dragons’ Den Was Just the Beginning - Exposure is the spark... leverage is the fire. Bryce turned one TV moment into long-term brand equity.

Episode Highlights

Let’s get into the standout moments that made this interview a masterclass:

• The Manila-Global PR Powerhouse
  Bryce explains why he planted roots in Southeast Asia... and how that turned into a global empire.
• Founders, You’re Either Seen or Forgotten
  Want media without money? Be memorable. Bryce shows you how to turn your founder story into a press magnet.
• The Message > The Medium
  Forget chasing Forbes for ego. If your story isn’t tight, the platform won’t matter. Bryce gives you the formula.
• Bold Branding as a Trust Signal
  The name Don’t Be A Little Pitch does more than grab attention... it filters the right clients in and the wrong ones out.

Final Thoughts

This episode isn’t theory. It’s a tactical guide to building visibility without watering down your voice.

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If you’ve been quiet, this is your permission to get loud. If you’ve been playing small, this is your moment to punch above your weight.

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You don’t need to be perfect. You need something real. And real moves people.

Top Quotes

• Bryce North: "If you’re not telling your story, someone else is... and they probably won’t get it right."
• Bryce North: "Your brand should feel like a gut punch... that’s how you know it’s working."
• Bryce North: "The media doesn’t care about your product... they care about your why."
• Bryce North: "To be a business owner, you’ve gotta be obsessed with the problem, not just the solution."

🎧 Listen to the full episode now

‍🎤 Catch it on Business Owners Tell All: What It Takes with host Jamie Seeker

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