Client: Ghasan “Sam Al Esai” Alesayi
Project Goal: Push down false arrest headlines on Google
Outcome: Cleaned up his first page of Google search results to help him prepare for his Uncanceled documentary launch

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GHASAN’S BACKSTORY

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When Ghasan Alesayi first met us, he didn't mince words:

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"I need to fix my Google search results… fast."

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And honestly, who could blame him? Every time someone typed his name into that search bar, they weren't seeing Ghasan… they were seeing outdated headlines, sensationalized stories, and a digital reputation that felt like someone else's life.

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The real story? Ghasan was gearing up to release Uncanceled, his personal documentary about reclaiming his narrative and setting the record straight.

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But Google had become this stubborn gatekeeper of his past. And if the internet wasn't going to let him move forward, well... that's where we stepped in, PR wands at the ready, to perform some serious digital magic.

THE CHALLENGE: SEARCH RESULTS WERE A WAR ZONE

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Ghasan's search results weren't just "problematic." They were a minefield of arrest headlines scattered across multiple news outlets. And even though the charges were dropped and the case resolved, Google's algorithm wasn't exactly rushing to update the world.

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Before Ghasan could share his story on camera, we needed to rewrite what people saw when they inevitably did what we all do… Google someone before working with them.

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OUR STRATEGY: CLEAN UP, BUILD UP, SHOW UP

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We didn't just play defense. We crafted a reputation strategy that didn't simply bury the negative… it repositioned and rebranded Ghasan as a bold filmmaker.

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Here's how we tackled it:

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Full Reputation Audit: We went full detective mode, mapping out every keyword, backlink, and outdated article that was keeping those headlines floating to the top. We needed to understand exactly what we were up against.

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Content Creation (with a Purpose): This wasn't about flooding the internet with fluff. We created strategically-crafted content showcasing Ghasan's current work, leadership initiatives, and creative projects. All written specifically to send the right signals to Google's algorithm.

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Media Outreach: We knocked on digital doors and secured media placements that actually mattered. Thoughtful features and interviews that spoke to who Ghasan is today, not yesterday's falsely accused headlines.

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Rebranding Ghasan: From filmmaker directories, podcast interviews, and setting him up to be accepted into multiple film festivals… we polished every digital touchpoint to reflect the real Ghasan - the bold filmmaker he truly is, instead of the outdated falsely accused search results version of him.

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THE RESULTS: GOOGLE GLOW-UP FIT FOR A COMEBACK

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In under 4 months (yes, really), we transformed Ghasan's Google results from "Oh no"...

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To “Oh wow! It's like I was never arrested according to Google!”

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Commitment and persistence paid off.

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• Those negative news stories? Pushed clean off page one.
• The top spots? Filled with long form content that portrayed Ghasan’s true character.
• The documentary launch? Set up with a clean digital runway.

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Now when someone Googles Ghasan, they see the story he's actually living… one that's authentic, current, and true to who he is.

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GHASAN’S FINAL THOUGHTS

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"It's been a great journey... I feel like a new person, with a lot more confidence putting myself out there again."

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